Dual-Brand POS Without Visual Noise
How to keep partner lockups readable at aisle distance without drowning the offer.
Two logos want equal space. The shopper wants one reason to stop. Design for the stop first: offer line, then supporting claim, then partner marks at a size that survives fluorescent wash without dominating.
Test clip depth and humidity. A curled talker hides both brands equally. Fixture-aware sizes beat a single “hero” piece that never fits chilled doors or shallow snack shelves.
Agree a quiet zone around the offer. If every corner carries a badge, the aisle reads as clutter, and store managers remove the loudest piece first — often yours.
Pack kits by store type when partners fund different banners. Unused POS sitting in a stockroom is not co-marketing; it is waste both teams will remember at renewal.